Don’t Skimp on Your Shrimp! By Lee French, Vice President Seafood Merchandising

Did you know that all shrimp is not created equal? Only Chopper Shoppers have access to the best shrimp available, exclusively in our Seafood Departments.  Price Chopper bagged shrimp is only available at our stores, and we pride ourselves on having the best quality seafood you can find.  This holiday season; treat your guests to the very best!

The shrimp that you buy in a Price Chopper labeled bag are raised 100% antibiotic free. Each bite of shrimp will give you a firm snap and create an explosion of flavor, no matter how you are preparing them!  You won’t find any broken pieces in our bags; our unique clear plastic bag allows you to see exactly what you are buying.  All our shrimp is fully traceable and processed in HACCP certified plants that are also ACC (Aquaculture Certification Council) certified as using the Best Aquaculture Practices.  This means the shrimp is the best you can buy! 

Take it from a Seafood Guy….This new shrimp, just in time for the holidays, is another way Price Chopper is your great BIG holiday Helper! 

We would love to hear your tips on using shrimp during the holidays! 

Here are some of our recommendations on how to impress your guests with Price Chopper shrimp:

Shrimp & Mushroom Alfredo

1 cup mushroom slices

1/2 cup onion, chopped

4 Tbs. butter

2 Tbs. flour

Pepper, to taste

1 1/2 cups milk

1 1/2 cups cooked, peeled, deveined (31-40 count) Price Chopper shrimp

2 Tbs. Parmesan cheese

1/2 lb. linguine, cooked according to package directions

Saute mushrooms and onions in butter.  Blend in flour and pepper and cook 1-2 minutes.  Gradually add milk.  Cook, stirring constantly until thickened.  Add shrimp and Parmesan cheese.  Toss with linguine.  Serves 4.

Broiled Stuffed Shrimp

1 lb. (13-15 count) Price Chopper shrimp, peeled and deveined

1 1/2 cups bread crumbs

6 cloves garlic, crushed

3 Tbs. dried parsley

Salt and pepper, to taste

3/4 tsp. oregano

1/2 cup butter, melted

1/4-1/2 cup white wine

Paprika

Shell shrimp, leaving tail intact.  Slit the shrimp lengthwise from the underside, opening completely and exposing the vein which is then disposed of.  Rinse shrimp and pat dry.  In a bowl, mix the bread crumbs, garlic, parlsey, salt, pepper, oregano and melted butter.  Reserve some butter for basting.  Add enough wine to make the mixture pliable.  Divide the stuffing among the shrimp and fill the exposed cavity, pressing gently.  Place on a baking sheet and brush the tops with reserved butter.  Sprinkle with paprika.  Broil shrimp until nicely browned, 5-10 minutes.

 

Price Chopper is the Best Place to Buy Gift Cards!

It’s big gift giving news this holiday season at Price Chopper.  Have you seen gas prices go up over the past few weeks?  Well, here is another way to put more money back in your own pocket instead of spending it at the gas pump. Every time Chopper Shoppers buy gift cards,  they get a gift….BIG GAS DISCOUNTS!!!   Here are the top 5 reasons to get your gift cards from us!!!

1. When you buy gift cards, you save on gas!
2. You save time and money with the one stop shop!
3. We have all your favorite gift cards!
4. We have all their favorite gift cards!
5. Save even more on gas when you buy your gift cards at Price Chopper for YOUR favorite retailers, then use them to pay for your holiday gifts!

Chopper Shoppers, lets put this in perspective, if you spend $500 on gift cards for your friends and family, you will receive $1 off per gallon of gas up to 20 gallons….that’s $20 back in your pocket instead of in your gas tank!  That discount is just for gift cards, then add on the fuel rewards that you get for buying your groceries, party platters, floral arrangements, holiday cards, hostess gifts and any other things you may need to may the holidays special and you will save BIG on your fuel bill this holiday season!

Choose from over 50 gift cards like Toys R Us, Applebees, Bed Bath and Beyond, Kohl’s, and many, many more!  Visit www.pricechopper.com for details.

*Offer does not include the purchase of Price Chopper gift cards. Fuel discounts are given on Price Chopper gift cards upon redemption of the card.  Gift Card Purchase is limited to $999 in a single transaction.  Subject to availability.  See gift cards for details, terms, conditions and (if applicable) fees.  All trademarks are property of their respective owners.  The Visa Gift Card is issued by MetaBank pursuant to a license from Visa U.S.A. Inc.

Please Join Us For Our First Annual Cancer Research Progress Report

Click here to view the Invitation

We are very excited to be hosting our first annual “Breast and Ovarian Cancer Research Progress Report” at Proctor’s GE Theater in Schenectady, NY on November 2^nd at 7pm.  This is a rare opportunity for the public to get an insider’s look into state-of-the-art research and treatment options.  All are invited to listen and learn about developments in preventing and curing women’s cancers directly from a renowned research team from the Dana-Farber Cancer Institute in Boston, whose studies are funded by The Breast Cancer Research Foundation.  Dr. Dirk Iglehart is a specialist on the genes that cause breast cancer to originate and to spread, and he leads a team dedicated to developing effective treatments that can target these genes and stop them in their tracks.  Dr. Ursula Matulonis focuses on gynecologic malignancies and the genetic links between breast and ovarian cancers.  “The Breast Cancer Research Foundation’s ability to support the most promising research to resolve breast cancer depends on the generosity of partners like Price Chopper which are dedicated to giving back and improving health” states Myra Biblowit, president of the Foundation.  “Price Chopper is an example of corporate philanthropy at its very best.”

October is National Breast Cancer Awareness Month.  This is a fight that Price Chopper has waged for over 20 years.  We are a multi-site flagship sponsor for the American Cancer Society’s “Making Strides” fundraisers in 3 New York state locations: Albany, Utica, Syracuse, as well as Burlington, VT; and Hartford, CT.  And once again the cause is personal – Associates, customers and friends and family are all at risk.  With Breast Cancer affecting 1 in 8 woman, most of us know at least one woman impacted by the disease.   

It was that reality that inspired our company to team with The Breast Cancer Research Foundation to further support the search to find a cure.  3 years ago Price Chopper created their Breast Cancer Awareness – Join The Fight campaign. This is an annual in-store program that contributes 5 cents of the purchase of specially-marked Price Chopper brand products directly to BCRF’s innovative “Research in Action” program.  This program directly funds research grants such as the ones being led by Drs. Iglehart and Matulonis at leading medical centers worldwide. “We are so very proud of our commitment to The Breast Cancer Research Foundation, which in turn funds researchers who are investigating the root causes of cancer,” said our president and CEO, Neil Golub. “The spirit of our efforts is fueled by the fact that if root causes can be isolated, then cures can be developed,” he added.  The hope is that a cure will be found soon.  In the meantime, we will continue to fight for the cause and for the communities we serve.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research.  In October 2009, nearly $29 million will be awarded to 171 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research.  And for the eighth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99.8% of the 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+.  BCRF is the only breast cancer organization in the U.S. to receive these accolades.  For more information about BCRF, visit www.bcrfcure.org

 

I am 1 in 8, Please Join us in our Breast Cancer Fight!

It’s the first day of October, time for changing leaves, pumpkins, apples, candy corn and Breast Cancer Awareness month.  For many, Breast Cancer Awareness Month has great meaning as the disease may have touched a grandmother, mother, sister or a friend.  1 in 8 women will be diagnosed with Breast Cancer at some point in her life, most of us know someone who has been impacted by this disease.

At Price Chopper we support this cause across our company in many ways, not only for our customers, but also for the many survivors we have working here, including myself. 

My story is not unique. A routine mammogram caught the tiniest spot, it was cancer.  I had always participated in our fundraising efforts however, since my diagnosis, the work we do at Price Chopper to raise money and awareness for Breast Cancer has taken on a whole new meaning for myself and my two young daughters.

This month Price Chopper’s involvement in this cause will include a number of different fundraising efforts and events starting with our Price Chopper Brand products.  Now through the rest of the year, look for specially marked packages of Price Chopper Branded Products.  We will donate 5 cents of the purchase price to the Breast Cancer Research Foundation.  Not only are Price Chopper Brand products great quality, they now play a role in this fight for a cure!

Price Chopper is also a flagship sponsor of the American Cancer Society’s Making Strides Against Breast Cancer Walk in Albany, Syracuse, Binghamton, Utica and Hartford on Sunday, October 18th, 2009.  I am a participant of our walk in Albany.  Price Chopper looks forward to this walk as our chance to raise money to fund research, care and treatment for those touched by Breast Cancer.  For my family, the walk is a celebration of survivorship and the life we have to look forward to thanks to the medical advances that have been made from such donations!

Price Chopper has other events to come for Breast Cancer Awareness Month so stay tuned and check out our website for more information about our events.

In the meantime, please join us in this fight so that one day my daughters and the girls of generations to come will never have to hear the words “you have Breast Cancer.” 

Price Chopper’s Making Strides Against Breast Cancer Fundraising Page

Thanks for your support.  Be Well!

Heidi Reale, 3 year Breast Cancer Survivor and Proud Price Chopper Associate

ReVeal your NuVal Secrets!

Should you buy the wheat rolls or the potato bread? Which salty snack is more nutritious for your family? The NuVal System can help you make these decisions, quickly and easily. 

 The NuVal System summarizes the overall nutritional value of food into a single   number. The 1-100 scoring range enables you to see and compare the nutritional value of the foods you are buying.  NuVal considers more than 30 different nutrients and nutrition factors – and their impact on health outcomes – to determine a food’s score, so it gives a robust and fair account of a food’s true nutritional value.

For every product on the shelf, you can see and compare (side by side on the same tag) exactly what you’re paying for how much nutrition. The higher the NuVal Score, the higher the nutrition. Because the NuVal System applies the same nutritional criteria to all foods, you can now quickly and easily compare the nutritional value of foods not only within a category (vegetables) but also across categories (vegetables and veggie burgers).

We’re looking for your thoughts on NuVal…has it changed your shopping habits?  Have you involved your family in using the scores when they’re shopping with you?  Have you been suprised at the score of your favorite food?  Did you find an indulgence food with an awesome score? Let’s hear from you!

Tweet All About It!

We asked our followers on Twitter to share with us how Price Chopper has been helpful to their families.  Since we feel that these stories should be shared, all tweets in response to the contest will be posted here.  At the end of the week (8/28), we will choose 5 followers to win a $25 gift certificate based on their tweet! 

Keep checking back to hear more stories, and follow us on Twitter if you want to participate in the contest: http://twitter.com/PriceChopperNY

SteveInTransit: Roast chicken to go has been a lifesaver more times than I can count during the week. Seafood counter in Central Ave great!

debmbest: The gas discount we receive for using our Price Chopper AdvantEdge card has been a great help!

poodiemuckle: Great quality and selection at great prices keeps my family eating delicious healthy meals.

maxwellspritzer: You have been helpful to my family by offering an extensive list of private label value products which help save us money!

tuinimary: Saving money on food and gas leaving $ for other stuff is how Price Chopper has been helpful to my family

WithourHands: You have helped my family by saving me $ on my groceries.  I am unemployed & with coupons I can save 50% on my food budget.

Heather_Trovato: I drive right by your competitors every week on my way to Price Chopper knowing that the drive is worth it for all the $ I save.

waterfal13: The gas advantage program has been a huge help 2 my family. W/insane gas prices & having 2 travel 2 Albany, it’s a lifesaver!

StephenHoltzman: Weekly you have saved me money being gouged by grocery stores in Canada! It’s cheaper to drive to you and shop than at home.  With a family of 5 food savings at your store compared to Montreal are huge! Thank you for the weeks of savings.

htkunkel: Every time I shop I save 50% or more due to great advantedge deals–thanks for helping my family stretch our food dollars!

MikeBucc: My mom love’s to save $ and when she goes to PC she can save $ on gas now -along with the food etc she buys at PC

ABD211: I save on groceries every week AND I save 80 CENTS A GALLON on gas! We travel a lot-that is HUGE! Wouldn’t go anywhere else!

d1verse: Whenever I go camping and wind up forgetting something, a PC is always there. Now I’ll pay less for fuel getting there!

albanypaul: Both of my sons work for PC, they always have the freshest produce and meats, one stop shopping for sure… thanks PC

Twitizen56: When I can’t find something at a different store, I can always count on Price Chopper to have it in stock!!

kinkymama: The Granville store gives country people like me a store w/ the best prices around. PC has become a one-stop store for us!

kitschqueen: you’ve helped me by having store brand vegetarian natural and organic products at low prices

The Ultimate Supermarket Makeover!

Everyone needs something different when they go in to their favorite supermarket.  We have all probably asked ourselves, “Why would they set this department up this way?” or thought ”The products grouped in this aisle make no sense!”  Some people are looking for smaller supermarkets so it doesn’t take as long to shop, where others enjoy taking time to browse the aisles and explore new items on the shelves.   Supermarkets have had customers ask why the bottle returns are always in the front of the store, why the carts are kept outside, and why the lights are so dim or bright.  We finally have this great outlet to hear your thoughts!

So we are posing this question to consumers…If you could change one thing about the store design or layout of your Price Chopper, what would it be?

Price Chopper and Sunoco have launched FUEL ADVANTEDGE in the Capital Region!

Today, Price Chopper announced the launch of ‘Fuel AdvantEdge’, an exclusive program never before offered in the Capital Region marketplace, in partnership with more than 70 local Sunoco stations that discount gasoline as a reward for grocery store purchases!

‘Fuel AdvantEdge’ is an ongoing, cumulative savings/reward program that gives consumers a 10¢/gallon discount on gasoline purchases for every $50 of groceries purchased (20¢/gallon on $100 purchased, 30¢/gallon on $150 purchased, etc.).

Unlike other reward programs, consumers can accumulate their points/dollars spent across a 90-day timeframe and cash in on their gasoline discount for up to 20 gallons at their convenience, turning saved dimes into dollars. “What better way to reward our customers for choosing Price Chopper than by offering them great prices at the supermarket that translate to significant savings at the gas pump,” said Neil Golub, President and CEO of Price Chopper, who praised the company’s supply chain integration team for their Herculean efforts in committing and converting more than 70 gas stations throughout the Capital Region to the program. “And the number of participating stations continues to grow,” he added.

“Sunoco is pleased to offer significant gasoline discounts through our partnership with Price Chopper. In other areas where Price Chopper has tested this program, we have customers saving fifty, sixty cents – even a dollar or more per gallon through the ‘Fuel AdvantEdge’ program. It is exciting that this kind of savings opportunity is available to our customers,” said Jeff Hassman, Channel Marketing Manager, Sunoco.

This is an amazing savings program for our customers and we are SO excited to bring it to the Captial Region!  Visit your local Price Chopper for more information, www.pricechopper.com, or leave a comment/question here!

How Can We Help You?

Chopper Shoppers, we want to know how we can help you with your food and grocery shopping needs.  Whether it is meal solutions, service in the store, on-line resources, you name it, Price Chopper wants to be your store of choice.  Let’s hear from you…

You Could Star in a Price Chopper House of BBQ Commercial!

You could be one of 5 winners to star in a House of BBQ TV commercial! Plus win a gas grill, House of BBQ grilling tools & $500 in Price Chopper gift cards to host your own House of BBQ Backyard Bash!  Plus, one of our winners will have their Backyard Bash attended by our very own “Chopper” with live performances by House of BBQ musician Melvin Sparks!

 

How to Enter:

 1.  Learn the House of BBQ song – lyrics and song available at http://www2.pricechopper.com/bbq/contest.shtml

 2.  Get creative!  Practice singing the song, make up a dance, design a costume…anything to set you apart from the competition!

 3.  Attend a live audition on June 13^th at one of 6 locations (see below) between the hours of 11am-2pm!  We will have camera crews set up to tape your auditions.  If you can’t make the auditions on June 13^th, log on to http://www2.pricechopper.com/bbq/contest.shtml to submit your audition video.

Latham, NY

Store #138 Loudon

873 New Loudon Road

Latham, NY 12110

 

Cicero, NY

Store #199 Cicero

5701 East Circle Drive

Cicero, NY 13039

 

Burlington, VT

Store #165  Shelburne Rd

595 Shelburne Rd

South Burlington, VT 05401

 

Worcester, MA

Store #160 Worcester Fair

564 Southwest Cutoff

Worcester, MA

 

Windsor, CT

Store #221 Windsor

675 Poquonock Ave

Windsor, CT 06095

 

Wilkes Barre, PA

Store #222 New Wilkes Barre

245 Wilkes Barre Township Blvd

Wilkes Barre, PA 18702